Increasingly, people are resorting to the use of advertising from Facebook. It is one of the most effective ways to promote products or online services. Thanks to it, you can attract a lot of leads, using a certain budget. And we are talking not only about how to get more followers on Facebook, but also about the full-fledged PR of any product.
Contents:
- Types of advertising campaigns by goals
- Awareness
- Leads
- Conversion
- Benefits of advertising on Facebook
Types of advertising campaigns by goals
Facebook campaigns are divided by 3 goals: awareness, leads and conversions. They must be selected during the setup of the advertising campaign in order to get the most out of advertising. Let’s consider each goal separately: